Product
17 pieces on Product
- 01
Attention Isn't Traction: A Conversation with Elina Bazinas
Elina Bazinas, founder of True North PMM, on why great products fail on positioning rather than the product, why founders mistake attention for traction, and why the story is the only moat left when anyone can build anything.
·11 min read·Positioning / Product - 02
The Product Market Fit Treadmill: A Conversation with Wiktor Sobolak
Wiktor Sobolak on why distribution-beats-product needs nuance, how product market fit became a moving target, what is actually a moat now that AI erased the old ones, what an AI-native product team really looks like, and why everyone can be a builder.
·9 min read·Product / AI - 03
Activity Is Not a Strategy: A Conversation with Emilia Korczynska
Emilia Korczynska, VP of Marketing at Userpilot, on why most SaaS growth is just activity, why you can't plug churn with tooltips, why GEO is overrated, and why the differentiator in an AI world is context, not the prompt.
·11 min read·Product / AI - 04
Feedback Is a Direction, Not an Instruction: A Conversation with Julia Salanko
Julia Salanko of Nord Security on why users can't tell you what they'll actually do, the illusions founders hold about A/B testing, what breaks when growth starts working, and why sustainable growth comes from value, not hacks.
·8 min read·Product / GTM - 05
Distribution Beats Product: A Conversation with Elston Baretto
Elston Baretto, bootstrapped founder of Tiiny Host, on crossing a million users by doing boring work every day, why leaving a big job lowered his risk, finding the one distribution channel that works, and why an average product with great distribution wins.
·13 min read·GTM / Product / AI - 06
Fast Growth Is the Phase That Lies: A Conversation with Monika Mikowska
Monika Mikowska, co-founder of the UX agency Mobee Dick, on why fast growth is the phase that deceives founders, the cash-flow blind spot that nearly bankrupted her, working on the company versus in it, and measuring success in vitality, not revenue.
·10 min read·Leadership / Product