Content
16 pieces on Content
- 01
AI Is the Gym Membership of Business: A Conversation with Dustin Hauer
Dustin Hauer on turning 31 million LinkedIn impressions into a system, why consistency without analytics goes nowhere, why problem-specific beats '10 prompts', and building assets that don't rely on your face.
·8 min read·AI / Content - 02
Give Them More Than the Room: A Conversation with Maggie Arai
Maggie Arai, founder of Happier Social Club, on the loneliness epidemic, why AI companionship is a double-edged sword, why brand events should focus on the why not the what, and how to turn an online audience into a community that actually connects.
·11 min read·Content / Leadership - 03
Making LinkedIn Weird: A Conversation with Jillian Richardson
Jillian Richardson, founder of Make LinkedIn Weird, on ghostwriting for executives, why the posts that scare you are the ones worth publishing, and what actually resonates on a platform that punishes real personality.
·9 min read·Content / AI - 04
Nobody Wants More Content: A Conversation with Carmen Vicente
Carmen Vicente, LinkedIn Top Voice and B2B social strategist, on why we're about to start talking to our algorithms, what B2B gets wrong about content, and why the best brand campaigns happen when you let the creator cook.
·12 min read·Content / AI - 05
Engagement Doesn't Pay the Bills: A Conversation with Wendy Jacobson
Wendy Jacobson, founder of Incredible Content, on why going viral is overrated, why content is a slow burn most companies quit too early, and why the best case study makes your client the hero instead of you.
·10 min read·Content / AI - 06
Everyone Is Building, Almost Nobody Is Growing: A Conversation with Basia Derkowska
Basia Derkowska, fractional CMO and co-founder of Growth Meetup, on going fractional the right way, why founders drowning in choices need a second brain, distribution now that product is easy, picking one channel, and doing the homework AI can't.
·10 min read·GTM / Content