Notes from the show
Long-form pieces on GTM, sales, product marketing, and the messy work of scaling B2B, from the operators actually doing it. Written between episodes.
- 01
AI Is the Gym Membership of Business: A Conversation with Dustin Hauer
Dustin Hauer on turning 31 million LinkedIn impressions into a system, why consistency without analytics goes nowhere, why problem-specific beats '10 prompts', and building assets that don't rely on your face.
·8 min read·AI / Content - 02
Give Them More Than the Room: A Conversation with Maggie Arai
Maggie Arai, founder of Happier Social Club, on the loneliness epidemic, why AI companionship is a double-edged sword, why brand events should focus on the why not the what, and how to turn an online audience into a community that actually connects.
·11 min read·Content / Leadership - 03
What The Hell Do You Actually Do? A Conversation with Simon Schmitz
Simon Schmitz, founder of Lemoncore, on why the clearest message beats the best product, how positioning gets fixed in two weeks when six months of meetings couldn't, and why your differentiator is probably already buried in your customer reviews.
·10 min read·Positioning / GTM - 04
Making LinkedIn Weird: A Conversation with Jillian Richardson
Jillian Richardson, founder of Make LinkedIn Weird, on ghostwriting for executives, why the posts that scare you are the ones worth publishing, and what actually resonates on a platform that punishes real personality.
·9 min read·Content / AI - 05
The outbound era is over.
The playbook of SDRs, Apollo seats, and blasting 100,000 emails doesn't work anymore. Here's what operators are doing instead.
·3 min read·GTM / Sales - 06
Nobody Wants More Content: A Conversation with Carmen Vicente
Carmen Vicente, LinkedIn Top Voice and B2B social strategist, on why we're about to start talking to our algorithms, what B2B gets wrong about content, and why the best brand campaigns happen when you let the creator cook.
·12 min read·Content / AI