Notes from the show
Long-form pieces on GTM, sales, product marketing, and the messy work of scaling B2B, from the operators actually doing it. Written between episodes.
- 01
Who Do Your Buyers Already Trust? A Conversation with Will Taylor
AudienceLed co-founder Will Taylor on why B2B outbound keeps decaying, the Ouroboros of volume, surrounding buyers with existing trust, why the practitioner beats the influencer, and MRR is not cash flow.
·10 min read·GTM / Sales - 02
If You Don't Know What Good Looks Like: A Conversation with Giulia de Oliveira Camargo
Giulia de Oliveira Camargo on why the bottleneck moved from production to perspective, why the winners of AI will be boring businesses, why every founder has an opinion, and using yourself as the first product.
·12 min read·AI / Content - 03
Surface Area Compounds: A Conversation with Melissa Withorn
CAST founder Melissa Withorn on why agencies still run freelance talent out of spreadsheets, what Lovable actually gets you, why the founder archetype is a talk track worth ignoring, and why you have to be willing to look like an idiot.
·12 min read·Product / Leadership / AI - 04
A Delusional Belief in Yourself: A Conversation with Anjeanette Carter
Ghostwriter Anjeanette Carter on where delusion meets reality, why you only need ten people in your niche, why chasing virality is the wrong target, and why confidence plus consistency can't lose.
·9 min read·Content / Leadership - 05
AI Is the Gym Membership of Business: A Conversation with Dustin Hauer
Dustin Hauer on turning 31 million LinkedIn impressions into a system, why consistency without analytics goes nowhere, why problem-specific beats '10 prompts', and building assets that don't rely on your face.
·8 min read·AI / Content - 06
Give Them More Than the Room: A Conversation with Maggie Arai
Maggie Arai, founder of Happier Social Club, on the loneliness epidemic, why AI companionship is a double-edged sword, why brand events should focus on the why not the what, and how to turn an online audience into a community that actually connects.
·11 min read·Content / Leadership