Notes from the show
Long-form pieces on GTM, sales, product marketing, and the messy work of scaling B2B, from the operators actually doing it. Written between episodes.
- 01
AI Can Build It, But It Can't Decide What Matters: A Conversation with Cody Rogers
Hubstaff CPO Cody Rogers on what breaks when you stay with one product for eight years, why the wireframe step still matters, signing your name on your work, ankle biters and moats, saying no to 95% of requests, and staying close to customers.
·15 min read·Product / AI - 02
Everyone Wants the Whales: A Conversation with Taylor Wilson
Creative Shizzle founder Taylor Wilson on building a creative team you rent on demand, why there are more salmon than whales, the gap between a great brand and revenue, treating people right as a growth strategy, and the coming content reckoning.
·13 min read·Content / Leadership - 03
What Makes Writing Worth a Screenshot? A Conversation with Eli Sundelson
Big Brow Creative's Eli Sundelson on why LinkedIn's bar is so low it's an opportunity, how AI made everyone sound the same, what ghostwriting actually is, and why boredom and frustration are paths to creativity, not obstacles.
·13 min read·Content / AI - 04
Stop Doing It Because That's How It's Always Been Done: A Conversation with Marianne Kaiser
Contrary Collective founder Marianne Kaiser on the process theater killing creative work, why regulation exposes weak creatives, senior-led teams over 15-person email calls, and building the opposite of the agency machine.
·13 min read·Leadership / Positioning - 05
Who Do Your Buyers Already Trust? A Conversation with Will Taylor
AudienceLed co-founder Will Taylor on why B2B outbound keeps decaying, the Ouroboros of volume, surrounding buyers with existing trust, why the practitioner beats the influencer, and MRR is not cash flow.
·10 min read·GTM / Sales - 06
If You Don't Know What Good Looks Like: A Conversation with Giulia de Oliveira Camargo
Giulia de Oliveira Camargo on why the bottleneck moved from production to perspective, why the winners of AI will be boring businesses, why every founder has an opinion, and using yourself as the first product.
·12 min read·AI / Content