Positioning
8 pieces on Positioning
- 01
Stop Doing It Because That's How It's Always Been Done: A Conversation with Marianne Kaiser
Contrary Collective founder Marianne Kaiser on the process theater killing creative work, why regulation exposes weak creatives, senior-led teams over 15-person email calls, and building the opposite of the agency machine.
·13 min read·Leadership / Positioning - 02
What The Hell Do You Actually Do? A Conversation with Simon Schmitz
Simon Schmitz, founder of Lemoncore, on why the clearest message beats the best product, how positioning gets fixed in two weeks when six months of meetings couldn't, and why your differentiator is probably already buried in your customer reviews.
·10 min read·Positioning / GTM - 03
Attention Isn't Traction: A Conversation with Elina Bazinas
Elina Bazinas, founder of True North PMM, on why great products fail on positioning rather than the product, why founders mistake attention for traction, and why the story is the only moat left when anyone can build anything.
·11 min read·Positioning / Product - 04
The Internet Is Full of Polished Turds: A Conversation with Nick Gulic
Nick Gulic, founder of Creative Click, on why blending in is the new failure mode, what most websites get catastrophically wrong, and why AI made everyone look identical, so the only way out is to say something real.
·12 min read·Positioning / AI - 05
It's Not Heart Surgery: A Conversation with Aleksandra Gierok
Creative strategist and musician Aleksandra Gierok on why marketing feels fake, being honest about how unique you're not, why creativity can't be forced, the randomness of algorithms, and why social media is as unhealthy as fast food.
·8 min read·Content / Positioning - 06
Ads Don't Build Brands, Stories Do: A Conversation with Olivia Dumnicka
Olivia Dumnicka, founder of the UGC agency SWAI, on why organic content is replacing ads, why nano creators out-convert big names, TikTok as the new search engine, and why consistency beats chasing virality.
·9 min read·Content / Positioning