GTM
29 pieces on GTM
- 01
Who Do Your Buyers Already Trust? A Conversation with Will Taylor
AudienceLed co-founder Will Taylor on why B2B outbound keeps decaying, the Ouroboros of volume, surrounding buyers with existing trust, why the practitioner beats the influencer, and MRR is not cash flow.
·10 min read·GTM / Sales - 02
What The Hell Do You Actually Do? A Conversation with Simon Schmitz
Simon Schmitz, founder of Lemoncore, on why the clearest message beats the best product, how positioning gets fixed in two weeks when six months of meetings couldn't, and why your differentiator is probably already buried in your customer reviews.
·10 min read·Positioning / GTM - 03
The outbound era is over.
The playbook of SDRs, Apollo seats, and blasting 100,000 emails doesn't work anymore. Here's what operators are doing instead.
·3 min read·GTM / Sales - 04
Nobody Cares About Your Tech: A Conversation with Tom Hill
Zyntrix CEO Tom Hill on why retailers don't care about your tech, why the resistance to change lives in the boardroom not the frontline, what makes a loyalty program actually work, and why open banking is finally ready.
·7 min read·Leadership / GTM - 05
Everyone Is Building, Almost Nobody Is Growing: A Conversation with Basia Derkowska
Basia Derkowska, fractional CMO and co-founder of Growth Meetup, on going fractional the right way, why founders drowning in choices need a second brain, distribution now that product is easy, picking one channel, and doing the homework AI can't.
·10 min read·GTM / Content - 06
Sell the Pain, Not the Product: A Conversation with Courtney Raymond
Courtney Raymond on why companies have no idea why customers leave, flipping the script from features to pain points, why the first 90 days decide churn, and why words are the hardest thing an organization does.
·8 min read·GTM / Content