GTM
28 pieces on GTM
- 01
What The Hell Do You Actually Do? A Conversation with Simon Schmitz
Simon Schmitz, founder of Lemoncore, on why the clearest message beats the best product, how positioning gets fixed in two weeks when six months of meetings couldn't, and why your differentiator is probably already buried in your customer reviews.
·10 min read·Positioning / GTM - 02
The outbound era is over.
The playbook of SDRs, Apollo seats, and blasting 100,000 emails doesn't work anymore. Here's what operators are doing instead.
·3 min read·GTM / Sales - 03
Nobody Cares About Your Tech: A Conversation with Tom Hill
Zyntrix CEO Tom Hill on why retailers don't care about your tech, why the resistance to change lives in the boardroom not the frontline, what makes a loyalty program actually work, and why open banking is finally ready.
·7 min read·Leadership / GTM - 04
Everyone Is Building, Almost Nobody Is Growing: A Conversation with Basia Derkowska
Basia Derkowska, fractional CMO and co-founder of Growth Meetup, on going fractional the right way, why founders drowning in choices need a second brain, distribution now that product is easy, picking one channel, and doing the homework AI can't.
·10 min read·GTM / Content - 05
Sell the Pain, Not the Product: A Conversation with Courtney Raymond
Courtney Raymond on why companies have no idea why customers leave, flipping the script from features to pain points, why the first 90 days decide churn, and why words are the hardest thing an organization does.
·8 min read·GTM / Content - 06
Be Interested, Not Interesting: A Conversation with Atul Sood
Atul Sood, fractional Chief Business Officer, on why relationships beat strategy, how to read a company in 30 minutes, why leaders should lead with the truth instead of the shine, and the no-strings friendship that quietly changed his whole career.
·13 min read·Leadership / GTM