Sales
11 pieces on Sales
- 01
Who Do Your Buyers Already Trust? A Conversation with Will Taylor
AudienceLed co-founder Will Taylor on why B2B outbound keeps decaying, the Ouroboros of volume, surrounding buyers with existing trust, why the practitioner beats the influencer, and MRR is not cash flow.
·10 min read·GTM / Sales - 02
The outbound era is over.
The playbook of SDRs, Apollo seats, and blasting 100,000 emails doesn't work anymore. Here's what operators are doing instead.
·3 min read·GTM / Sales - 03
Adoption Is Not Transformation: A Conversation with Jonathan Kvarfordt
Jonathan Kvarfordt, founder of GTM AI Academy and VP of GTM at Momentum, on why most companies fail at AI, the difference between adoption and transformation, working backwards from one metric, and why your genius is the real moat.
·13 min read·AI / GTM / Sales - 04
VC Should Be Plan F, Not Plan A: A Conversation with Kat Weaver
Kat Weaver, exited founder and creator of Power to Pitch, on why venture capital is the most expensive money you can take, the capital stack founders never learn, why investors buy the founder before the company, and the four traits she screens for.
·14 min read·Fundraising / Sales - 05
Everyone Still Prospects: A Conversation with Jonathan Chemouny
Jonathan Chemouny, who leads GTM for Europe at ElevenLabs, on the builder mentality behind a rocketship, meeting prospects in person as a competitive edge, signals-based outbound, why even the CEO prospects, and why distribution beats product and brand.
·12 min read·GTM / Sales / AI - 06
Relationships Are the Pipeline: A Conversation with Amelia Taylor
Amelia Taylor, founder of The Revenue Table, on relationship-first growth, why the bar for trust has never been lower, empathy and curiosity as competitive edges, the sponsored-event tactic, and why she is done with LinkedIn cheat-sheet hacks.
·9 min read·Sales / GTM