Notes from the show
Long-form pieces on GTM, sales, product marketing, and the messy work of scaling B2B, from the operators actually doing it. Written between episodes.
- 07
What The Hell Do You Actually Do? A Conversation with Simon Schmitz
Simon Schmitz, founder of Lemoncore, on why the clearest message beats the best product, how positioning gets fixed in two weeks when six months of meetings couldn't, and why your differentiator is probably already buried in your customer reviews.
·10 min read·Positioning / GTM - 08
Making LinkedIn Weird: A Conversation with Jillian Richardson
Jillian Richardson, founder of Make LinkedIn Weird, on ghostwriting for executives, why the posts that scare you are the ones worth publishing, and what actually resonates on a platform that punishes real personality.
·9 min read·Content / AI - 09
The outbound era is over.
The playbook of SDRs, Apollo seats, and blasting 100,000 emails doesn't work anymore. Here's what operators are doing instead.
·3 min read·GTM / Sales - 10
Nobody Wants More Content: A Conversation with Carmen Vicente
Carmen Vicente, LinkedIn Top Voice and B2B social strategist, on why we're about to start talking to our algorithms, what B2B gets wrong about content, and why the best brand campaigns happen when you let the creator cook.
·12 min read·Content / AI - 11
Nobody Cares About Your Tech: A Conversation with Tom Hill
Zyntrix CEO Tom Hill on why retailers don't care about your tech, why the resistance to change lives in the boardroom not the frontline, what makes a loyalty program actually work, and why open banking is finally ready.
·7 min read·Leadership / GTM - 12
Engagement Doesn't Pay the Bills: A Conversation with Wendy Jacobson
Wendy Jacobson, founder of Incredible Content, on why going viral is overrated, why content is a slow burn most companies quit too early, and why the best case study makes your client the hero instead of you.
·10 min read·Content / AI