Notes from the show
Long-form pieces on GTM, sales, product marketing, and the messy work of scaling B2B, from the operators actually doing it. Written between episodes.
- 07
Nobody Cares About Your Tech: A Conversation with Tom Hill
Zyntrix CEO Tom Hill on why retailers don't care about your tech, why the resistance to change lives in the boardroom not the frontline, what makes a loyalty program actually work, and why open banking is finally ready.
·7 min read·Leadership / GTM - 08
Engagement Doesn't Pay the Bills: A Conversation with Wendy Jacobson
Wendy Jacobson, founder of Incredible Content, on why going viral is overrated, why content is a slow burn most companies quit too early, and why the best case study makes your client the hero instead of you.
·10 min read·Content / AI - 09
Everyone Is Building, Almost Nobody Is Growing: A Conversation with Basia Derkowska
Basia Derkowska, fractional CMO and co-founder of Growth Meetup, on going fractional the right way, why founders drowning in choices need a second brain, distribution now that product is easy, picking one channel, and doing the homework AI can't.
·10 min read·GTM / Content - 10
Attention Isn't Traction: A Conversation with Elina Bazinas
Elina Bazinas, founder of True North PMM, on why great products fail on positioning rather than the product, why founders mistake attention for traction, and why the story is the only moat left when anyone can build anything.
·11 min read·Positioning / Product - 11
The Internet Is Full of Polished Turds: A Conversation with Nick Gulic
Nick Gulic, founder of Creative Click, on why blending in is the new failure mode, what most websites get catastrophically wrong, and why AI made everyone look identical, so the only way out is to say something real.
·12 min read·Positioning / AI - 12
Sell the Pain, Not the Product: A Conversation with Courtney Raymond
Courtney Raymond on why companies have no idea why customers leave, flipping the script from features to pain points, why the first 90 days decide churn, and why words are the hardest thing an organization does.
·8 min read·GTM / Content