Notes from the show
Long-form pieces on GTM, sales, product marketing, and the messy work of scaling B2B, from the operators actually doing it. Written between episodes.
- 07
Surface Area Compounds: A Conversation with Melissa Withorn
CAST founder Melissa Withorn on why agencies still run freelance talent out of spreadsheets, what Lovable actually gets you, why the founder archetype is a talk track worth ignoring, and why you have to be willing to look like an idiot.
·12 min read·Product / Leadership / AI - 08
A Delusional Belief in Yourself: A Conversation with Anjeanette Carter
Ghostwriter Anjeanette Carter on where delusion meets reality, why you only need ten people in your niche, why chasing virality is the wrong target, and why confidence plus consistency can't lose.
·9 min read·Content / Leadership - 09
AI Is the Gym Membership of Business: A Conversation with Dustin Hauer
Dustin Hauer on turning 31 million LinkedIn impressions into a system, why consistency without analytics goes nowhere, why problem-specific beats '10 prompts', and building assets that don't rely on your face.
·8 min read·AI / Content - 10
Give Them More Than the Room: A Conversation with Maggie Arai
Maggie Arai, founder of Happier Social Club, on the loneliness epidemic, why AI companionship is a double-edged sword, why brand events should focus on the why not the what, and how to turn an online audience into a community that actually connects.
·11 min read·Content / Leadership - 11
What The Hell Do You Actually Do? A Conversation with Simon Schmitz
Simon Schmitz, founder of Lemoncore, on why the clearest message beats the best product, how positioning gets fixed in two weeks when six months of meetings couldn't, and why your differentiator is probably already buried in your customer reviews.
·10 min read·Positioning / GTM - 12
Making LinkedIn Weird: A Conversation with Jillian Richardson
Jillian Richardson, founder of Make LinkedIn Weird, on ghostwriting for executives, why the posts that scare you are the ones worth publishing, and what actually resonates on a platform that punishes real personality.
·9 min read·Content / AI