Positioning

8 pieces on Positioning

• 07

  You Just Pulled the Wrong Lever: A Conversation with Rashel Hariri

  Rashel Hariri, fractional CMO and go-to-market advisor, on why marketing usually works when founders think it doesn't, why ads are the wrong first move, why product market fit is repeatability, and why a fractional beats a junior hire every time.

  Feb 5, 2026·12 min read·GTM / Positioning
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• 08

  You Are Not Your Job: A Conversation with Abby Hehemann

  Abby Hehemann on twelve years and two exits at GetResponse and CourseDog, why product marketers who talk to paying customers become untouchable, why brand is back now that feature parity is gone, and the cost of giving yourself away to a job.

  Dec 18, 2025·14 min read·Positioning / Product / Leadership
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