AI
17 pieces on AI
- 07
Nobody Wants More Content: A Conversation with Carmen Vicente
Carmen Vicente, LinkedIn Top Voice and B2B social strategist, on why we're about to start talking to our algorithms, what B2B gets wrong about content, and why the best brand campaigns happen when you let the creator cook.
·12 min read·Content / AI - 08
Engagement Doesn't Pay the Bills: A Conversation with Wendy Jacobson
Wendy Jacobson, founder of Incredible Content, on why going viral is overrated, why content is a slow burn most companies quit too early, and why the best case study makes your client the hero instead of you.
·10 min read·Content / AI - 09
The Internet Is Full of Polished Turds: A Conversation with Nick Gulic
Nick Gulic, founder of Creative Click, on why blending in is the new failure mode, what most websites get catastrophically wrong, and why AI made everyone look identical, so the only way out is to say something real.
·12 min read·Positioning / AI - 10
The Product Market Fit Treadmill: A Conversation with Wiktor Sobolak
Wiktor Sobolak on why distribution-beats-product needs nuance, how product market fit became a moving target, what is actually a moat now that AI erased the old ones, what an AI-native product team really looks like, and why everyone can be a builder.
·9 min read·Product / AI - 11
Activity Is Not a Strategy: A Conversation with Emilia Korczynska
Emilia Korczynska, VP of Marketing at Userpilot, on why most SaaS growth is just activity, why you can't plug churn with tooltips, why GEO is overrated, and why the differentiator in an AI world is context, not the prompt.
·11 min read·Product / AI - 12
Overhyped Today, Underhyped Tomorrow: A Conversation with Teo Borschberg
Augment AI founder Teo Borschberg on deploying AI agents safely, why approval fatigue defeats human-in-the-loop, hoping customers kill your idea, and the 11 times he wanted to quit the company he eventually exited.
·8 min read·AI / Leadership