Content
18 pieces on Content
- 07
Engagement Doesn't Pay the Bills: A Conversation with Wendy Jacobson
Wendy Jacobson, founder of Incredible Content, on why going viral is overrated, why content is a slow burn most companies quit too early, and why the best case study makes your client the hero instead of you.
·10 min read·Content / AI - 08
Everyone Is Building, Almost Nobody Is Growing: A Conversation with Basia Derkowska
Basia Derkowska, fractional CMO and co-founder of Growth Meetup, on going fractional the right way, why founders drowning in choices need a second brain, distribution now that product is easy, picking one channel, and doing the homework AI can't.
·10 min read·GTM / Content - 09
Sell the Pain, Not the Product: A Conversation with Courtney Raymond
Courtney Raymond on why companies have no idea why customers leave, flipping the script from features to pain points, why the first 90 days decide churn, and why words are the hardest thing an organization does.
·8 min read·GTM / Content - 10
A Restaurant Full of People Who Aren't Hungry: A Conversation with Ademola Adelakun
A2 Media founder Ademola Adelakun on why viral content is a restaurant full of people who aren't hungry, why production quality can hurt you, the 12-13 videos it takes to convert in B2B, and how to make content that closes deals.
·8 min read·Content / GTM - 11
It's Not Heart Surgery: A Conversation with Aleksandra Gierok
Creative strategist and musician Aleksandra Gierok on why marketing feels fake, being honest about how unique you're not, why creativity can't be forced, the randomness of algorithms, and why social media is as unhealthy as fast food.
·8 min read·Content / Positioning - 12
It Can't Be Messy, It Has to Work: A Conversation with Kas Szatylowicz
Fractional marketing lead Kas Szatylowicz on why traffic is a vanity metric, foundations before experiments, running PLG and enterprise at once, and why clarity is the one thing that stops teams burning out.
·8 min read·GTM / Content