Content
20 pieces on Content
- 07
Making LinkedIn Weird: A Conversation with Jillian Richardson
Jillian Richardson, founder of Make LinkedIn Weird, on ghostwriting for executives, why the posts that scare you are the ones worth publishing, and what actually resonates on a platform that punishes real personality.
·9 min read·Content / AI - 08
Nobody Wants More Content: A Conversation with Carmen Vicente
Carmen Vicente, LinkedIn Top Voice and B2B social strategist, on why we're about to start talking to our algorithms, what B2B gets wrong about content, and why the best brand campaigns happen when you let the creator cook.
·12 min read·Content / AI - 09
Engagement Doesn't Pay the Bills: A Conversation with Wendy Jacobson
Wendy Jacobson, founder of Incredible Content, on why going viral is overrated, why content is a slow burn most companies quit too early, and why the best case study makes your client the hero instead of you.
·10 min read·Content / AI - 10
Everyone Is Building, Almost Nobody Is Growing: A Conversation with Basia Derkowska
Basia Derkowska, fractional CMO and co-founder of Growth Meetup, on going fractional the right way, why founders drowning in choices need a second brain, distribution now that product is easy, picking one channel, and doing the homework AI can't.
·10 min read·GTM / Content - 11
Sell the Pain, Not the Product: A Conversation with Courtney Raymond
Courtney Raymond on why companies have no idea why customers leave, flipping the script from features to pain points, why the first 90 days decide churn, and why words are the hardest thing an organization does.
·8 min read·GTM / Content - 12
A Restaurant Full of People Who Aren't Hungry: A Conversation with Ademola Adelakun
A2 Media founder Ademola Adelakun on why viral content is a restaurant full of people who aren't hungry, why production quality can hurt you, the 12-13 videos it takes to convert in B2B, and how to make content that closes deals.
·8 min read·Content / GTM