GTM
28 pieces on GTM
- 07
A Restaurant Full of People Who Aren't Hungry: A Conversation with Ademola Adelakun
A2 Media founder Ademola Adelakun on why viral content is a restaurant full of people who aren't hungry, why production quality can hurt you, the 12-13 videos it takes to convert in B2B, and how to make content that closes deals.
·8 min read·Content / GTM - 08
Feedback Is a Direction, Not an Instruction: A Conversation with Julia Salanko
Julia Salanko of Nord Security on why users can't tell you what they'll actually do, the illusions founders hold about A/B testing, what breaks when growth starts working, and why sustainable growth comes from value, not hacks.
·8 min read·Product / GTM - 09
Adoption Is Not Transformation: A Conversation with Jonathan Kvarfordt
Jonathan Kvarfordt, founder of GTM AI Academy and VP of GTM at Momentum, on why most companies fail at AI, the difference between adoption and transformation, working backwards from one metric, and why your genius is the real moat.
·13 min read·AI / GTM / Sales - 10
Everyone Still Prospects: A Conversation with Jonathan Chemouny
Jonathan Chemouny, who leads GTM for Europe at ElevenLabs, on the builder mentality behind a rocketship, meeting prospects in person as a competitive edge, signals-based outbound, why even the CEO prospects, and why distribution beats product and brand.
·12 min read·GTM / Sales / AI - 11
Relationships Are the Pipeline: A Conversation with Amelia Taylor
Amelia Taylor, founder of The Revenue Table, on relationship-first growth, why the bar for trust has never been lower, empathy and curiosity as competitive edges, the sponsored-event tactic, and why she is done with LinkedIn cheat-sheet hacks.
·9 min read·Sales / GTM - 12
I Am Not the Job: A Conversation with Joanna Rybus
Joanna Rybus on the identity shift that set her free, why business development creates the market instead of converting demand, what a 40% close rate actually comes from, and why AI exposes average salespeople rather than replacing great ones.
·9 min read·Sales / GTM