GTM
28 pieces on GTM
- 25
11,000 Leads Before the Product: A Conversation with Greg Gorzynski
Greg Gorzynski on generating 11,000 leads pre-product, a two-week early-stage marketing strategy, testing eleven channels to find the two that work, why growth is not growth hacking, and why a good marketer is analytical before creative.
·9 min read·GTM / Content - 26
Niche Down Until It Hurts: A Conversation with Kamil Rejent
Survicate CEO Kamil Rejent on twelve years to $4.2M ARR, why the pivots that felt like failures were the point, and why a boring, narrow market beats a big exciting one.
·4 min read·Product / GTM - 27
The Ugly Onboarding That Won: A Conversation with Kuba Tutaj
Mixmax growth PM Kuba Tutaj on why an ugly onboarding beat a beautiful one, what a growth product manager actually does, how AI changes the level of focus not the fundamentals, and figuring out how not to build something and still validate it.
·8 min read·Product / GTM - 28
Product and Go-To-Market Can't Live in Silos: A Conversation with Basia Derkowska and Wiktor Sobolak
Growth Meetup organizers Basia Derkowska and Wiktor Sobolak on why product is your biggest growth enabler, pursuing fear instead of running from it, why cringing at old work means you started early, and umbrella leadership without sugarcoating.
·8 min read·Product / GTM