GTM

29 pieces on GTM

• 25

  You Have to Do Everything: A Conversation with Justyna Dzikowska

  Justyna Dzikowska, head of marketing at Brand24, on measuring ROI over vanity metrics, monitoring trends before they matter, why SEO authority comes from everything that isn't SEO, telling human stories instead of feature pitches, and curiosity as the mark of a good marketer.

  Nov 17, 2025·10 min read·Content / GTM
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• 26

  11,000 Leads Before the Product: A Conversation with Greg Gorzynski

  Greg Gorzynski on generating 11,000 leads pre-product, a two-week early-stage marketing strategy, testing eleven channels to find the two that work, why growth is not growth hacking, and why a good marketer is analytical before creative.

  Nov 11, 2025·9 min read·GTM / Content
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• 27

  Niche Down Until It Hurts: A Conversation with Kamil Rejent

  Survicate CEO Kamil Rejent on twelve years to $4.2M ARR, why the pivots that felt like failures were the point, and why a boring, narrow market beats a big exciting one.

  Nov 4, 2025·4 min read·Product / GTM
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• 28

  The Ugly Onboarding That Won: A Conversation with Kuba Tutaj

  Mixmax growth PM Kuba Tutaj on why an ugly onboarding beat a beautiful one, what a growth product manager actually does, how AI changes the level of focus not the fundamentals, and figuring out how not to build something and still validate it.

  Oct 24, 2025·8 min read·Product / GTM
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• 29

  Product and Go-To-Market Can't Live in Silos: A Conversation with Basia Derkowska and Wiktor Sobolak

  Growth Meetup organizers Basia Derkowska and Wiktor Sobolak on why product is your biggest growth enabler, pursuing fear instead of running from it, why cringing at old work means you started early, and umbrella leadership without sugarcoating.

  Oct 8, 2025·8 min read·Product / GTM
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