GTM

28 pieces on GTM

• 19

  We Are Not Lifesavers: A Conversation with Ewelina Chrzanowska

  Prowly's Head of Customer Success Ewelina Chrzanowska on why CS isn't a dumping ground, why hiring beats process, the renewals fix that lifted ARR 10%, and why the green usage dashboard can still lose you the customer.

  Dec 30, 2025·7 min read·GTM / Leadership
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• 20

  Pricing Is Your Fastest 10%: A Conversation with Krzysztof Szyszkiewicz

  Krzysztof Szyszkiewicz, co-founder of Valueships and ex-McKinsey, on why every company leaves 10% on the table, the three pricing levers, why discounting creates churn not loyalty, how to choose a pricing model, and breaking the discount habit.

  Dec 23, 2025·9 min read·GTM / Product
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• 21

  Stop Reinventing the Wheel Every Quarter: A Conversation with Mateusz Zalubski

  Incogni CMO Mateusz Zalubski on leaving Google for a bus company, why marketers are too impatient, building marketing that drives revenue, and why there's no blueprint for building the biggest privacy product.

  Dec 11, 2025·8 min read·GTM / Leadership
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• 22

  Good OKRs, Bad OKRs: A Conversation with Agata Krzysztofik

  Agata Krzysztofik, ex-Google and founder of Growth 52, on getting SaaS results in 90 days, the difference between real OKRs and KPIs with fancy names, PLG versus sales-led growth, why leadership is part therapy, and listening to your body before it screams.

  Dec 9, 2025·10 min read·GTM / Leadership
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• 23

  A Magic Wand Needs a Magician: A Conversation with Natalia Slota

  Natalia Slota on building and killing a side-hustle jewelry brand, why marketing is the cherry on top of product-market fit, the Uber Eats voucher that built a community of trust, and why aligning sales and marketing is really about drinks in Munich.

  Nov 19, 2025·9 min read·GTM / Content
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• 24

  You Have to Do Everything: A Conversation with Justyna Dzikowska

  Justyna Dzikowska, head of marketing at Brand24, on measuring ROI over vanity metrics, monitoring trends before they matter, why SEO authority comes from everything that isn't SEO, telling human stories instead of feature pitches, and curiosity as the mark of a good marketer.

  Nov 17, 2025·10 min read·Content / GTM
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