GTM
29 pieces on GTM
- 19
I Stepped Down to Get My Hands Dirty: A Conversation with Aleksandra Korczynska
Aleksandra Korczynska on leaving a 40-person CMO seat to stay hands-on, why PLG before sales-led is a one-way door, the coordination tax, and going global-first out of Poland.
·8 min read·GTM / Leadership - 20
We Are Not Lifesavers: A Conversation with Ewelina Chrzanowska
Prowly's Head of Customer Success Ewelina Chrzanowska on why CS isn't a dumping ground, why hiring beats process, the renewals fix that lifted ARR 10%, and why the green usage dashboard can still lose you the customer.
·7 min read·GTM / Leadership - 21
Pricing Is Your Fastest 10%: A Conversation with Krzysztof Szyszkiewicz
Krzysztof Szyszkiewicz, co-founder of Valueships and ex-McKinsey, on why every company leaves 10% on the table, the three pricing levers, why discounting creates churn not loyalty, how to choose a pricing model, and breaking the discount habit.
·9 min read·GTM / Product - 22
Stop Reinventing the Wheel Every Quarter: A Conversation with Mateusz Zalubski
Incogni CMO Mateusz Zalubski on leaving Google for a bus company, why marketers are too impatient, building marketing that drives revenue, and why there's no blueprint for building the biggest privacy product.
·8 min read·GTM / Leadership - 23
Good OKRs, Bad OKRs: A Conversation with Agata Krzysztofik
Agata Krzysztofik, ex-Google and founder of Growth 52, on getting SaaS results in 90 days, the difference between real OKRs and KPIs with fancy names, PLG versus sales-led growth, why leadership is part therapy, and listening to your body before it screams.
·10 min read·GTM / Leadership - 24
A Magic Wand Needs a Magician: A Conversation with Natalia Slota
Natalia Slota on building and killing a side-hustle jewelry brand, why marketing is the cherry on top of product-market fit, the Uber Eats voucher that built a community of trust, and why aligning sales and marketing is really about drinks in Munich.
·9 min read·GTM / Content