Leadership
24 pieces on Leadership
- 13
I Stepped Down to Get My Hands Dirty: A Conversation with Aleksandra Korczynska
Aleksandra Korczynska on leaving a 40-person CMO seat to stay hands-on, why PLG before sales-led is a one-way door, the coordination tax, and going global-first out of Poland.
·8 min read·GTM / Leadership - 14
We Are Not Lifesavers: A Conversation with Ewelina Chrzanowska
Prowly's Head of Customer Success Ewelina Chrzanowska on why CS isn't a dumping ground, why hiring beats process, the renewals fix that lifted ARR 10%, and why the green usage dashboard can still lose you the customer.
·7 min read·GTM / Leadership - 15
You Are Not Your Job: A Conversation with Abby Hehemann
Abby Hehemann on twelve years and two exits at GetResponse and CourseDog, why product marketers who talk to paying customers become untouchable, why brand is back now that feature parity is gone, and the cost of giving yourself away to a job.
·14 min read·Positioning / Product / Leadership - 16
We Chose to Get Smaller: A Conversation with Anna Zarudzka
Anna Zarudzka, co-CEO of Boldare, on running a company without hierarchy, why there is no top, scaling from 200 back down to 100 on purpose, why she picks services over the SaaS dream, and how a winding creative path prepared her to build.
·9 min read·Leadership / Product - 17
Stop Reinventing the Wheel Every Quarter: A Conversation with Mateusz Zalubski
Incogni CMO Mateusz Zalubski on leaving Google for a bus company, why marketers are too impatient, building marketing that drives revenue, and why there's no blueprint for building the biggest privacy product.
·8 min read·GTM / Leadership - 18
Good OKRs, Bad OKRs: A Conversation with Agata Krzysztofik
Agata Krzysztofik, ex-Google and founder of Growth 52, on getting SaaS results in 90 days, the difference between real OKRs and KPIs with fancy names, PLG versus sales-led growth, why leadership is part therapy, and listening to your body before it screams.
·10 min read·GTM / Leadership