Notes from the show
Long-form pieces on GTM, sales, product marketing, and the messy work of scaling B2B, from the operators actually doing it. Written between episodes.
- 61
You Have to Do Everything: A Conversation with Justyna Dzikowska
Justyna Dzikowska, head of marketing at Brand24, on measuring ROI over vanity metrics, monitoring trends before they matter, why SEO authority comes from everything that isn't SEO, telling human stories instead of feature pitches, and curiosity as the mark of a good marketer.
·10 min read·Content / GTM - 62
Silence Is the Warning Sign: A Conversation with Susanna Romantsova
Susanna Romantsova on psychological safety, why a quiet team is a danger signal, the Safe Challenger method, and why inclusion is a leadership skill, not an HR program.
·5 min read·Leadership - 63
11,000 Leads Before the Product: A Conversation with Greg Gorzynski
Greg Gorzynski on generating 11,000 leads pre-product, a two-week early-stage marketing strategy, testing eleven channels to find the two that work, why growth is not growth hacking, and why a good marketer is analytical before creative.
·9 min read·GTM / Content - 64
Niche Down Until It Hurts: A Conversation with Kamil Rejent
Survicate CEO Kamil Rejent on twelve years to $4.2M ARR, why the pivots that felt like failures were the point, and why a boring, narrow market beats a big exciting one.
·4 min read·Product / GTM - 65
It Took 20 Years to Become an Overnight Success: A Conversation with Michał Sadowski
Michał Sadowski, founder of Brand24, on why oversharing is a superpower, choosing quality over quantity after the pressure nearly broke him, why real wealth is quiet, and why building anything worthwhile is a marathon, not a sprint.
·8 min read·Leadership / Content - 66
The Ugly Onboarding That Won: A Conversation with Kuba Tutaj
Mixmax growth PM Kuba Tutaj on why an ugly onboarding beat a beautiful one, what a growth product manager actually does, how AI changes the level of focus not the fundamentals, and figuring out how not to build something and still validate it.
·8 min read·Product / GTM