Notes from the show
Long-form pieces on GTM, sales, product marketing, and the messy work of scaling B2B, from the operators actually doing it. Written between episodes.
- 55
I'm a Gardener, Not a Sprinter: A Conversation with Maciej Sawicki
Maciej Sawicki, co-founder of inStreamly, on choosing profitability over the VC treadmill, running a fully async remote team, why the eight-hour workday is a fake, treating burnout like a gardener, and why your company should always be for sale.
·10 min read·Leadership / Fundraising - 56
A Magic Wand Needs a Magician: A Conversation with Natalia Slota
Natalia Slota on building and killing a side-hustle jewelry brand, why marketing is the cherry on top of product-market fit, the Uber Eats voucher that built a community of trust, and why aligning sales and marketing is really about drinks in Munich.
·9 min read·GTM / Content - 57
You Have to Do Everything: A Conversation with Justyna Dzikowska
Justyna Dzikowska, head of marketing at Brand24, on measuring ROI over vanity metrics, monitoring trends before they matter, why SEO authority comes from everything that isn't SEO, telling human stories instead of feature pitches, and curiosity as the mark of a good marketer.
·10 min read·Content / GTM - 58
Silence Is the Warning Sign: A Conversation with Susanna Romantsova
Susanna Romantsova on psychological safety, why a quiet team is a danger signal, the Safe Challenger method, and why inclusion is a leadership skill, not an HR program.
·5 min read·Leadership - 59
11,000 Leads Before the Product: A Conversation with Greg Gorzynski
Greg Gorzynski on generating 11,000 leads pre-product, a two-week early-stage marketing strategy, testing eleven channels to find the two that work, why growth is not growth hacking, and why a good marketer is analytical before creative.
·9 min read·GTM / Content - 60
Niche Down Until It Hurts: A Conversation with Kamil Rejent
Survicate CEO Kamil Rejent on twelve years to $4.2M ARR, why the pivots that felt like failures were the point, and why a boring, narrow market beats a big exciting one.
·4 min read·Product / GTM