Notes from the show
Long-form pieces on GTM, sales, product marketing, and the messy work of scaling B2B, from the operators actually doing it. Written between episodes.
- 55
Good OKRs, Bad OKRs: A Conversation with Agata Krzysztofik
Agata Krzysztofik, ex-Google and founder of Growth 52, on getting SaaS results in 90 days, the difference between real OKRs and KPIs with fancy names, PLG versus sales-led growth, why leadership is part therapy, and listening to your body before it screams.
·10 min read·GTM / Leadership - 56
People Look for Roles, Companies Look for Competencies: A Conversation with Sylwia Masłowska
Sylwia Masłowska on leaving corporate for tech, why careers are never a straight ladder, the pivot mistake almost everyone makes, and why you're not running an open-heart surgery.
·9 min read·Leadership - 57
I Was Never a Mom Without Being an Entrepreneur: A Conversation with Paulina Walkowiak
CUX CEO Paulina Walkowiak on building a startup while raising kids across four countries, why consultancy beat content, why having data isn't the same as using it, and realizing she had everything she dreamed of and still wasn't happy.
·8 min read·Leadership / Product - 58
Support Ticket to CEO, No Job Hopping: A Conversation with Margaret Sikora
Margaret Sikora, CEO of Woodpecker, on rising from junior support to CEO at one company in eight years, why customer success people burn out, hiring for KPIs over vibes, why cold email isn't dead, and taking advice only from people you want to become.
·9 min read·Leadership / Sales - 59
I'm a Gardener, Not a Sprinter: A Conversation with Maciej Sawicki
Maciej Sawicki, co-founder of inStreamly, on choosing profitability over the VC treadmill, running a fully async remote team, why the eight-hour workday is a fake, treating burnout like a gardener, and why your company should always be for sale.
·10 min read·Leadership / Fundraising - 60
A Magic Wand Needs a Magician: A Conversation with Natalia Slota
Natalia Slota on building and killing a side-hustle jewelry brand, why marketing is the cherry on top of product-market fit, the Uber Eats voucher that built a community of trust, and why aligning sales and marketing is really about drinks in Munich.
·9 min read·GTM / Content