Notes from the show
Long-form pieces on GTM, sales, product marketing, and the messy work of scaling B2B, from the operators actually doing it. Written between episodes.
- 13
Everyone Is Building, Almost Nobody Is Growing: A Conversation with Basia Derkowska
Basia Derkowska, fractional CMO and co-founder of Growth Meetup, on going fractional the right way, why founders drowning in choices need a second brain, distribution now that product is easy, picking one channel, and doing the homework AI can't.
·10 min read·GTM / Content - 14
Attention Isn't Traction: A Conversation with Elina Bazinas
Elina Bazinas, founder of True North PMM, on why great products fail on positioning rather than the product, why founders mistake attention for traction, and why the story is the only moat left when anyone can build anything.
·11 min read·Positioning / Product - 15
The Internet Is Full of Polished Turds: A Conversation with Nick Gulic
Nick Gulic, founder of Creative Click, on why blending in is the new failure mode, what most websites get catastrophically wrong, and why AI made everyone look identical, so the only way out is to say something real.
·12 min read·Positioning / AI - 16
Sell the Pain, Not the Product: A Conversation with Courtney Raymond
Courtney Raymond on why companies have no idea why customers leave, flipping the script from features to pain points, why the first 90 days decide churn, and why words are the hardest thing an organization does.
·8 min read·GTM / Content - 17
Stop Asking for Permission: A Conversation with Helena Fogarty
Helena Fogarty, co-founder of Backable, on how founders earn an investor's attention, why running a tight two-week process changes everything, what the power law means for the companies that aren't winning, and why the money is never in the bank until it's in the bank.
·11 min read·Fundraising / Leadership - 18
Be Interested, Not Interesting: A Conversation with Atul Sood
Atul Sood, fractional Chief Business Officer, on why relationships beat strategy, how to read a company in 30 minutes, why leaders should lead with the truth instead of the shine, and the no-strings friendship that quietly changed his whole career.
·13 min read·Leadership / GTM