Notes from the show
Long-form pieces on GTM, sales, product marketing, and the messy work of scaling B2B, from the operators actually doing it. Written between episodes.
- 13
Stop Asking for Permission: A Conversation with Helena Fogarty
Helena Fogarty, co-founder of Backable, on how founders earn an investor's attention, why running a tight two-week process changes everything, what the power law means for the companies that aren't winning, and why the money is never in the bank until it's in the bank.
·11 min read·Fundraising / Leadership - 14
Be Interested, Not Interesting: A Conversation with Atul Sood
Atul Sood, fractional Chief Business Officer, on why relationships beat strategy, how to read a company in 30 minutes, why leaders should lead with the truth instead of the shine, and the no-strings friendship that quietly changed his whole career.
·13 min read·Leadership / GTM - 15
A Restaurant Full of People Who Aren't Hungry: A Conversation with Ademola Adelakun
A2 Media founder Ademola Adelakun on why viral content is a restaurant full of people who aren't hungry, why production quality can hurt you, the 12-13 videos it takes to convert in B2B, and how to make content that closes deals.
·8 min read·Content / GTM - 16
It's Not Heart Surgery: A Conversation with Aleksandra Gierok
Creative strategist and musician Aleksandra Gierok on why marketing feels fake, being honest about how unique you're not, why creativity can't be forced, the randomness of algorithms, and why social media is as unhealthy as fast food.
·8 min read·Content / Positioning - 17
The Product Market Fit Treadmill: A Conversation with Wiktor Sobolak
Wiktor Sobolak on why distribution-beats-product needs nuance, how product market fit became a moving target, what is actually a moat now that AI erased the old ones, what an AI-native product team really looks like, and why everyone can be a builder.
·9 min read·Product / AI - 18
Activity Is Not a Strategy: A Conversation with Emilia Korczynska
Emilia Korczynska, VP of Marketing at Userpilot, on why most SaaS growth is just activity, why you can't plug churn with tooltips, why GEO is overrated, and why the differentiator in an AI world is context, not the prompt.
·11 min read·Product / AI