Long-form pieces on GTM, sales, product marketing, and the messy work of scaling B2B, from the operators actually doing it. Written between episodes.

• 25

  The Product Market Fit Treadmill: A Conversation with Wiktor Sobolak

  Wiktor Sobolak on why distribution-beats-product needs nuance, how product market fit became a moving target, what is actually a moat now that AI erased the old ones, what an AI-native product team really looks like, and why everyone can be a builder.

  Apr 23, 2026·9 min read·Product / AI
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• 26

  Activity Is Not a Strategy: A Conversation with Emilia Korczynska

  Emilia Korczynska, VP of Marketing at Userpilot, on why most SaaS growth is just activity, why you can't plug churn with tooltips, why GEO is overrated, and why the differentiator in an AI world is context, not the prompt.

  Apr 17, 2026·11 min read·Product / AI
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• 27

  Feedback Is a Direction, Not an Instruction: A Conversation with Julia Salanko

  Julia Salanko of Nord Security on why users can't tell you what they'll actually do, the illusions founders hold about A/B testing, what breaks when growth starts working, and why sustainable growth comes from value, not hacks.

  Apr 9, 2026·8 min read·Product / GTM
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• 28

  Overhyped Today, Underhyped Tomorrow: A Conversation with Teo Borschberg

  Augment AI founder Teo Borschberg on deploying AI agents safely, why approval fatigue defeats human-in-the-loop, hoping customers kill your idea, and the 11 times he wanted to quit the company he eventually exited.

  Apr 7, 2026·8 min read·AI / Leadership
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• 29

  Adoption Is Not Transformation: A Conversation with Jonathan Kvarfordt

  Jonathan Kvarfordt, founder of GTM AI Academy and VP of GTM at Momentum, on why most companies fail at AI, the difference between adoption and transformation, working backwards from one metric, and why your genius is the real moat.

  Apr 2, 2026·13 min read·AI / GTM / Sales
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• 30

  VC Should Be Plan F, Not Plan A: A Conversation with Kat Weaver

  Kat Weaver, exited founder and creator of Power to Pitch, on why venture capital is the most expensive money you can take, the capital stack founders never learn, why investors buy the founder before the company, and the four traits she screens for.

  Mar 31, 2026·14 min read·Fundraising / Sales
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