Notes from the show
Long-form pieces on GTM, sales, product marketing, and the messy work of scaling B2B, from the operators actually doing it. Written between episodes.
- 25
Relationships Are the Pipeline: A Conversation with Amelia Taylor
Amelia Taylor, founder of The Revenue Table, on relationship-first growth, why the bar for trust has never been lower, empathy and curiosity as competitive edges, the sponsored-event tactic, and why she is done with LinkedIn cheat-sheet hacks.
·9 min read·Sales / GTM - 26
I Am Not the Job: A Conversation with Joanna Rybus
Joanna Rybus on the identity shift that set her free, why business development creates the market instead of converting demand, what a 40% close rate actually comes from, and why AI exposes average salespeople rather than replacing great ones.
·9 min read·Sales / GTM - 27
What's Left for the Human Rep: A Conversation with Justin Fite
Justin Fite, a 30-year sales operator with five exits, on why AI works on the cognitive layer, how production overruns a wobbly go-to-market, what only human reps can still do, message drift before a stall, and why he always blames the system first.
·13 min read·Sales / AI / GTM - 28
Distribution Beats Product: A Conversation with Elston Baretto
Elston Baretto, bootstrapped founder of Tiiny Host, on crossing a million users by doing boring work every day, why leaving a big job lowered his risk, finding the one distribution channel that works, and why an average product with great distribution wins.
·13 min read·GTM / Product / AI - 29
It Can't Be Messy, It Has to Work: A Conversation with Kas Szatylowicz
Fractional marketing lead Kas Szatylowicz on why traffic is a vanity metric, foundations before experiments, running PLG and enterprise at once, and why clarity is the one thing that stops teams burning out.
·8 min read·GTM / Content - 30
Fast Growth Is the Phase That Lies: A Conversation with Monika Mikowska
Monika Mikowska, co-founder of the UX agency Mobee Dick, on why fast growth is the phase that deceives founders, the cash-flow blind spot that nearly bankrupted her, working on the company versus in it, and measuring success in vitality, not revenue.
·10 min read·Leadership / Product