Long-form pieces on GTM, sales, product marketing, and the messy work of scaling B2B, from the operators actually doing it. Written between episodes.

• 19

  Feedback Is a Direction, Not an Instruction: A Conversation with Julia Salanko

  Julia Salanko of Nord Security on why users can't tell you what they'll actually do, the illusions founders hold about A/B testing, what breaks when growth starts working, and why sustainable growth comes from value, not hacks.

  Apr 9, 2026·8 min read·Product / GTM
  →
• 20

  Overhyped Today, Underhyped Tomorrow: A Conversation with Teo Borschberg

  Augment AI founder Teo Borschberg on deploying AI agents safely, why approval fatigue defeats human-in-the-loop, hoping customers kill your idea, and the 11 times he wanted to quit the company he eventually exited.

  Apr 7, 2026·8 min read·AI / Leadership
  →
• 21

  Adoption Is Not Transformation: A Conversation with Jonathan Kvarfordt

  Jonathan Kvarfordt, founder of GTM AI Academy and VP of GTM at Momentum, on why most companies fail at AI, the difference between adoption and transformation, working backwards from one metric, and why your genius is the real moat.

  Apr 2, 2026·13 min read·AI / GTM / Sales
  →
• 22

  VC Should Be Plan F, Not Plan A: A Conversation with Kat Weaver

  Kat Weaver, exited founder and creator of Power to Pitch, on why venture capital is the most expensive money you can take, the capital stack founders never learn, why investors buy the founder before the company, and the four traits she screens for.

  Mar 31, 2026·14 min read·Fundraising / Sales
  →
• 23

  Leading From the Shadows: A Conversation with Clara Ma

  Clara Ma, founder of Ask a Chief of Staff and former first chief of staff at Hugging Face, on the zone of genius, influence without authority, operational debt, and why AI makes the chief of staff role more important, not less.

  Mar 24, 2026·12 min read·Leadership / AI
  →
• 24

  Everyone Still Prospects: A Conversation with Jonathan Chemouny

  Jonathan Chemouny, who leads GTM for Europe at ElevenLabs, on the builder mentality behind a rocketship, meeting prospects in person as a competitive edge, signals-based outbound, why even the CEO prospects, and why distribution beats product and brand.

  Mar 19, 2026·12 min read·GTM / Sales / AI
  →