Notes from the show
Long-form pieces on GTM, sales, product marketing, and the messy work of scaling B2B, from the operators actually doing it. Written between episodes.
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You Just Pulled the Wrong Lever: A Conversation with Rashel Hariri
Rashel Hariri, fractional CMO and go-to-market advisor, on why marketing usually works when founders think it doesn't, why ads are the wrong first move, why product market fit is repeatability, and why a fractional beats a junior hire every time.
·12 min read·GTM / Positioning - 38
Understand Reality Before You Fix It: A Conversation with Agata Lesniak
Agata Lesniak on building HR from absolute zero, why titles mean nothing without a voice, why the earlier HR joins the cheaper the cleanup, ego-less leadership, and doing offboarding right.
·8 min read·Leadership - 39
The PM Path Nobody Takes: A Conversation with Weronika Siatkowska
Weronika Siatkowska on moving from customer success to product manager, why empathy is a PM superpower, how to measure success for internal tools, why process is an enabler not bureaucracy, and rallying teams around a shared goal.
·10 min read·Product / Leadership - 40
Be the Whale: A Conversation with Anna Jagiello
Surfer's Head of Product Anna Jagiello on why SEO isn't dying, how observing customers beats interviewing them, why the PM's superpower is distilling every input into the essence, and why she famously refuses to give deadlines.
·7 min read·Product / Content - 41
Don't Just Ask for Feedback: A Conversation with Kris Palucki
Kris Palucki on doing the full loop from VC to operator to founder and back, the idea he killed that became Lovable, why the real scaling problem is misaligned agendas, and when to take VC money versus bootstrap.
·8 min read·Fundraising / Product - 42
Don't Assume You Are the Customer: A Conversation with Piotr Kacala
Product and engineering leader Piotr Kacala on the GOG Galaxy bet that was novel, hard, and wrong, why telling smart people what to do destroys them, the Dunbar breakpoints where teams break, and why delivery is a symptom.
·8 min read·Product / Leadership