Long-form pieces on GTM, sales, product marketing, and the messy work of scaling B2B, from the operators actually doing it. Written between episodes.

• 37

  Don't Just Ask for Feedback: A Conversation with Kris Palucki

  Kris Palucki on doing the full loop from VC to operator to founder and back, the idea he killed that became Lovable, why the real scaling problem is misaligned agendas, and when to take VC money versus bootstrap.

  Jan 22, 2026·8 min read·Fundraising / Product
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• 38

  Don't Assume You Are the Customer: A Conversation with Piotr Kacala

  Product and engineering leader Piotr Kacala on the GOG Galaxy bet that was novel, hard, and wrong, why telling smart people what to do destroys them, the Dunbar breakpoints where teams break, and why delivery is a symptom.

  Jan 20, 2026·8 min read·Product / Leadership
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• 39

  "I Can Sell Anything to Anyone" Is a Red Flag: A Conversation with Marta Rzymek

  Brand24 head of sales Marta Rzymek on why the anything-to-anyone salesperson scares her, why managers should keep selling, hiring for curiosity over a magic question, and what AI actually changes in sales.

  Jan 15, 2026·8 min read·Sales / Leadership
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• 40

  Burnout Isn't a Leadership Badge: A Conversation with Patricia Serafin-Wynne

  Patricia Serafin-Wynne on scaling teams from 5 to 200, the moment trust turns into process, onboarding in reverse, when AI automation is actually worth it, and why every pivot is change management nobody wins cleanly.

  Jan 12, 2026·10 min read·Leadership
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• 41

  I Stepped Down to Get My Hands Dirty: A Conversation with Aleksandra Korczynska

  Aleksandra Korczynska on leaving a 40-person CMO seat to stay hands-on, why PLG before sales-led is a one-way door, the coordination tax, and going global-first out of Poland.

  Jan 7, 2026·8 min read·GTM / Leadership
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• 42

  We Are Not Lifesavers: A Conversation with Ewelina Chrzanowska

  Prowly's Head of Customer Success Ewelina Chrzanowska on why CS isn't a dumping ground, why hiring beats process, the renewals fix that lifted ARR 10%, and why the green usage dashboard can still lose you the customer.

  Dec 30, 2025·7 min read·GTM / Leadership
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