Notes from the show
Long-form pieces on GTM, sales, product marketing, and the messy work of scaling B2B, from the operators actually doing it. Written between episodes.
- 37
It Can't Be Messy, It Has to Work: A Conversation with Kas Szatylowicz
Fractional marketing lead Kas Szatylowicz on why traffic is a vanity metric, foundations before experiments, running PLG and enterprise at once, and why clarity is the one thing that stops teams burning out.
·8 min read·GTM / Content - 38
Fast Growth Is the Phase That Lies: A Conversation with Monika Mikowska
Monika Mikowska, co-founder of the UX agency Mobee Dick, on why fast growth is the phase that deceives founders, the cash-flow blind spot that nearly bankrupted her, working on the company versus in it, and measuring success in vitality, not revenue.
·10 min read·Leadership / Product - 39
It's Account-Based Experience, Not Marketing: A Conversation with Aleksandra Rakowska
Aleksandra Rakowska, head of growth marketing at Kpler, on why ABM should be ABX, using strategic friction instead of chasing volume, why most intent data is noise, the messy real funnel, and why storytelling is half the game in enterprise growth.
·9 min read·GTM / Sales - 40
Ads Don't Build Brands, Stories Do: A Conversation with Olivia Dumnicka
Olivia Dumnicka, founder of the UGC agency SWAI, on why organic content is replacing ads, why nano creators out-convert big names, TikTok as the new search engine, and why consistency beats chasing virality.
·9 min read·Content / Positioning - 41
You Just Pulled the Wrong Lever: A Conversation with Rashel Hariri
Rashel Hariri, fractional CMO and go-to-market advisor, on why marketing usually works when founders think it doesn't, why ads are the wrong first move, why product market fit is repeatability, and why a fractional beats a junior hire every time.
·12 min read·GTM / Positioning - 42
Understand Reality Before You Fix It: A Conversation with Agata Lesniak
Agata Lesniak on building HR from absolute zero, why titles mean nothing without a voice, why the earlier HR joins the cheaper the cleanup, ego-less leadership, and doing offboarding right.
·8 min read·Leadership