Notes from the show
Long-form pieces on GTM, sales, product marketing, and the messy work of scaling B2B, from the operators actually doing it. Written between episodes.
- 43
"I Can Sell Anything to Anyone" Is a Red Flag: A Conversation with Marta Rzymek
Brand24 head of sales Marta Rzymek on why the anything-to-anyone salesperson scares her, why managers should keep selling, hiring for curiosity over a magic question, and what AI actually changes in sales.
·8 min read·Sales / Leadership - 44
Burnout Isn't a Leadership Badge: A Conversation with Patricia Serafin-Wynne
Patricia Serafin-Wynne on scaling teams from 5 to 200, the moment trust turns into process, onboarding in reverse, when AI automation is actually worth it, and why every pivot is change management nobody wins cleanly.
·10 min read·Leadership - 45
I Stepped Down to Get My Hands Dirty: A Conversation with Aleksandra Korczynska
Aleksandra Korczynska on leaving a 40-person CMO seat to stay hands-on, why PLG before sales-led is a one-way door, the coordination tax, and going global-first out of Poland.
·8 min read·GTM / Leadership - 46
We Are Not Lifesavers: A Conversation with Ewelina Chrzanowska
Prowly's Head of Customer Success Ewelina Chrzanowska on why CS isn't a dumping ground, why hiring beats process, the renewals fix that lifted ARR 10%, and why the green usage dashboard can still lose you the customer.
·7 min read·GTM / Leadership - 47
Pricing Is Your Fastest 10%: A Conversation with Krzysztof Szyszkiewicz
Krzysztof Szyszkiewicz, co-founder of Valueships and ex-McKinsey, on why every company leaves 10% on the table, the three pricing levers, why discounting creates churn not loyalty, how to choose a pricing model, and breaking the discount habit.
·9 min read·GTM / Product - 48
You Are Not Your Job: A Conversation with Abby Hehemann
Abby Hehemann on twelve years and two exits at GetResponse and CourseDog, why product marketers who talk to paying customers become untouchable, why brand is back now that feature parity is gone, and the cost of giving yourself away to a job.
·14 min read·Positioning / Product / Leadership