Notes from the show
Long-form pieces on GTM, sales, product marketing, and the messy work of scaling B2B, from the operators actually doing it. Written between episodes.
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The PM Path Nobody Takes: A Conversation with Weronika Siatkowska
Weronika Siatkowska on moving from customer success to product manager, why empathy is a PM superpower, how to measure success for internal tools, why process is an enabler not bureaucracy, and rallying teams around a shared goal.
·10 min read·Product / Leadership - 44
Be the Whale: A Conversation with Anna Jagiello
Surfer's Head of Product Anna Jagiello on why SEO isn't dying, how observing customers beats interviewing them, why the PM's superpower is distilling every input into the essence, and why she famously refuses to give deadlines.
·7 min read·Product / Content - 45
Don't Just Ask for Feedback: A Conversation with Kris Palucki
Kris Palucki on doing the full loop from VC to operator to founder and back, the idea he killed that became Lovable, why the real scaling problem is misaligned agendas, and when to take VC money versus bootstrap.
·8 min read·Fundraising / Product - 46
Don't Assume You Are the Customer: A Conversation with Piotr Kacala
Product and engineering leader Piotr Kacala on the GOG Galaxy bet that was novel, hard, and wrong, why telling smart people what to do destroys them, the Dunbar breakpoints where teams break, and why delivery is a symptom.
·8 min read·Product / Leadership - 47
"I Can Sell Anything to Anyone" Is a Red Flag: A Conversation with Marta Rzymek
Brand24 head of sales Marta Rzymek on why the anything-to-anyone salesperson scares her, why managers should keep selling, hiring for curiosity over a magic question, and what AI actually changes in sales.
·8 min read·Sales / Leadership - 48
Burnout Isn't a Leadership Badge: A Conversation with Patricia Serafin-Wynne
Patricia Serafin-Wynne on scaling teams from 5 to 200, the moment trust turns into process, onboarding in reverse, when AI automation is actually worth it, and why every pivot is change management nobody wins cleanly.
·10 min read·Leadership