Content
20 pieces on Content
- 13
It's Not Heart Surgery: A Conversation with Aleksandra Gierok
Creative strategist and musician Aleksandra Gierok on why marketing feels fake, being honest about how unique you're not, why creativity can't be forced, the randomness of algorithms, and why social media is as unhealthy as fast food.
·8 min read·Content / Positioning - 14
It Can't Be Messy, It Has to Work: A Conversation with Kas Szatylowicz
Fractional marketing lead Kas Szatylowicz on why traffic is a vanity metric, foundations before experiments, running PLG and enterprise at once, and why clarity is the one thing that stops teams burning out.
·8 min read·GTM / Content - 15
Ads Don't Build Brands, Stories Do: A Conversation with Olivia Dumnicka
Olivia Dumnicka, founder of the UGC agency SWAI, on why organic content is replacing ads, why nano creators out-convert big names, TikTok as the new search engine, and why consistency beats chasing virality.
·9 min read·Content / Positioning - 16
Be the Whale: A Conversation with Anna Jagiello
Surfer's Head of Product Anna Jagiello on why SEO isn't dying, how observing customers beats interviewing them, why the PM's superpower is distilling every input into the essence, and why she famously refuses to give deadlines.
·7 min read·Product / Content - 17
A Magic Wand Needs a Magician: A Conversation with Natalia Slota
Natalia Slota on building and killing a side-hustle jewelry brand, why marketing is the cherry on top of product-market fit, the Uber Eats voucher that built a community of trust, and why aligning sales and marketing is really about drinks in Munich.
·9 min read·GTM / Content - 18
You Have to Do Everything: A Conversation with Justyna Dzikowska
Justyna Dzikowska, head of marketing at Brand24, on measuring ROI over vanity metrics, monitoring trends before they matter, why SEO authority comes from everything that isn't SEO, telling human stories instead of feature pitches, and curiosity as the mark of a good marketer.
·10 min read·Content / GTM