Content
16 pieces on Content
- 13
A Magic Wand Needs a Magician: A Conversation with Natalia Slota
Natalia Slota on building and killing a side-hustle jewelry brand, why marketing is the cherry on top of product-market fit, the Uber Eats voucher that built a community of trust, and why aligning sales and marketing is really about drinks in Munich.
·9 min read·GTM / Content - 14
You Have to Do Everything: A Conversation with Justyna Dzikowska
Justyna Dzikowska, head of marketing at Brand24, on measuring ROI over vanity metrics, monitoring trends before they matter, why SEO authority comes from everything that isn't SEO, telling human stories instead of feature pitches, and curiosity as the mark of a good marketer.
·10 min read·Content / GTM - 15
11,000 Leads Before the Product: A Conversation with Greg Gorzynski
Greg Gorzynski on generating 11,000 leads pre-product, a two-week early-stage marketing strategy, testing eleven channels to find the two that work, why growth is not growth hacking, and why a good marketer is analytical before creative.
·9 min read·GTM / Content - 16
It Took 20 Years to Become an Overnight Success: A Conversation with Michał Sadowski
Michał Sadowski, founder of Brand24, on why oversharing is a superpower, choosing quality over quantity after the pressure nearly broke him, why real wealth is quiet, and why building anything worthwhile is a marathon, not a sprint.
·8 min read·Leadership / Content