GTM
28 pieces on GTM
- 13
What's Left for the Human Rep: A Conversation with Justin Fite
Justin Fite, a 30-year sales operator with five exits, on why AI works on the cognitive layer, how production overruns a wobbly go-to-market, what only human reps can still do, message drift before a stall, and why he always blames the system first.
·13 min read·Sales / AI / GTM - 14
Distribution Beats Product: A Conversation with Elston Baretto
Elston Baretto, bootstrapped founder of Tiiny Host, on crossing a million users by doing boring work every day, why leaving a big job lowered his risk, finding the one distribution channel that works, and why an average product with great distribution wins.
·13 min read·GTM / Product / AI - 15
It Can't Be Messy, It Has to Work: A Conversation with Kas Szatylowicz
Fractional marketing lead Kas Szatylowicz on why traffic is a vanity metric, foundations before experiments, running PLG and enterprise at once, and why clarity is the one thing that stops teams burning out.
·8 min read·GTM / Content - 16
It's Account-Based Experience, Not Marketing: A Conversation with Aleksandra Rakowska
Aleksandra Rakowska, head of growth marketing at Kpler, on why ABM should be ABX, using strategic friction instead of chasing volume, why most intent data is noise, the messy real funnel, and why storytelling is half the game in enterprise growth.
·9 min read·GTM / Sales - 17
You Just Pulled the Wrong Lever: A Conversation with Rashel Hariri
Rashel Hariri, fractional CMO and go-to-market advisor, on why marketing usually works when founders think it doesn't, why ads are the wrong first move, why product market fit is repeatability, and why a fractional beats a junior hire every time.
·12 min read·GTM / Positioning - 18
I Stepped Down to Get My Hands Dirty: A Conversation with Aleksandra Korczynska
Aleksandra Korczynska on leaving a 40-person CMO seat to stay hands-on, why PLG before sales-led is a one-way door, the coordination tax, and going global-first out of Poland.
·8 min read·GTM / Leadership