Notes from the show
Long-form pieces on GTM, sales, product marketing, and the messy work of scaling B2B, from the operators actually doing it. Written between episodes.
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I Was Never a Mom Without Being an Entrepreneur: A Conversation with Paulina Walkowiak
CUX CEO Paulina Walkowiak on building a startup while raising kids across four countries, why consultancy beat content, why having data isn't the same as using it, and realizing she had everything she dreamed of and still wasn't happy.
·8 min read·Leadership / Product - 50
Support Ticket to CEO, No Job Hopping: A Conversation with Margaret Sikora
Margaret Sikora, CEO of Woodpecker, on rising from junior support to CEO at one company in eight years, why customer success people burn out, hiring for KPIs over vibes, why cold email isn't dead, and taking advice only from people you want to become.
·9 min read·Leadership / Sales - 51
I'm a Gardener, Not a Sprinter: A Conversation with Maciej Sawicki
Maciej Sawicki, co-founder of inStreamly, on choosing profitability over the VC treadmill, running a fully async remote team, why the eight-hour workday is a fake, treating burnout like a gardener, and why your company should always be for sale.
·10 min read·Leadership / Fundraising - 52
A Magic Wand Needs a Magician: A Conversation with Natalia Slota
Natalia Slota on building and killing a side-hustle jewelry brand, why marketing is the cherry on top of product-market fit, the Uber Eats voucher that built a community of trust, and why aligning sales and marketing is really about drinks in Munich.
·9 min read·GTM / Content - 53
You Have to Do Everything: A Conversation with Justyna Dzikowska
Justyna Dzikowska, head of marketing at Brand24, on measuring ROI over vanity metrics, monitoring trends before they matter, why SEO authority comes from everything that isn't SEO, telling human stories instead of feature pitches, and curiosity as the mark of a good marketer.
·10 min read·Content / GTM - 54
Silence Is the Warning Sign: A Conversation with Susanna Romantsova
Susanna Romantsova on psychological safety, why a quiet team is a danger signal, the Safe Challenger method, and why inclusion is a leadership skill, not an HR program.
·5 min read·Leadership