Long-form pieces on GTM, sales, product marketing, and the messy work of scaling B2B, from the operators actually doing it. Written between episodes.

• 49

  I Stepped Down to Get My Hands Dirty: A Conversation with Aleksandra Korczynska

  Aleksandra Korczynska on leaving a 40-person CMO seat to stay hands-on, why PLG before sales-led is a one-way door, the coordination tax, and going global-first out of Poland.

  Jan 7, 2026·8 min read·GTM / Leadership
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• 50

  We Are Not Lifesavers: A Conversation with Ewelina Chrzanowska

  Prowly's Head of Customer Success Ewelina Chrzanowska on why CS isn't a dumping ground, why hiring beats process, the renewals fix that lifted ARR 10%, and why the green usage dashboard can still lose you the customer.

  Dec 30, 2025·7 min read·GTM / Leadership
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• 51

  Pricing Is Your Fastest 10%: A Conversation with Krzysztof Szyszkiewicz

  Krzysztof Szyszkiewicz, co-founder of Valueships and ex-McKinsey, on why every company leaves 10% on the table, the three pricing levers, why discounting creates churn not loyalty, how to choose a pricing model, and breaking the discount habit.

  Dec 23, 2025·9 min read·GTM / Product
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• 52

  You Are Not Your Job: A Conversation with Abby Hehemann

  Abby Hehemann on twelve years and two exits at GetResponse and CourseDog, why product marketers who talk to paying customers become untouchable, why brand is back now that feature parity is gone, and the cost of giving yourself away to a job.

  Dec 18, 2025·14 min read·Positioning / Product / Leadership
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• 53

  We Chose to Get Smaller: A Conversation with Anna Zarudzka

  Anna Zarudzka, co-CEO of Boldare, on running a company without hierarchy, why there is no top, scaling from 200 back down to 100 on purpose, why she picks services over the SaaS dream, and how a winding creative path prepared her to build.

  Dec 16, 2025·9 min read·Leadership / Product
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• 54

  Stop Reinventing the Wheel Every Quarter: A Conversation with Mateusz Zalubski

  Incogni CMO Mateusz Zalubski on leaving Google for a bus company, why marketers are too impatient, building marketing that drives revenue, and why there's no blueprint for building the biggest privacy product.

  Dec 11, 2025·8 min read·GTM / Leadership
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